Size and Shape Flexibility

You can print posters in wide-ranging shapes and sizes. A letter-sized poster allows you to send the poster as a mailer, or fit it more easily onto bulletin boards and other posting locations in the community. For greater visual impact and design flexibility, a larger poster size, such as 11-by-17, might work better. A larger poster with an impacting color scheme has a better chance to capture attention if you have good places to post copies.

Distribution Flexibility

Posters also allow for flexible distribution or placement. Towns and cities sometimes have legal restrictions making certain light poles, buildings and public spaces off limits. You also need to get permission from a private business to place a poster at their site. However, some companies have specific bulletin areas for public postings. You could also offer a discount or incentive to other small-business owners to allow a poster placement. Swapping posters is another idea. After you do secure high-quality, visible spots, you gain the potential for repeat exposures and improved brand recognition. Promote events by putting posters up in your own building as well.